Over the course of my career, I have had terrific interactions with a multitude of chemists discussing chromatography. When it comes to flash chromatography the approaches from these chemists ranged from running generic 0-100% ethyl acetate in hexane gradients to modeled gradients based on tribal knowledge for a type of synthetic molecule to always using TLC for method development to prep HPLC. Each of these techniques are used because they provide some level of success. To me, though, if I spend time and resources synthesizing a highly valuable and unique molecule, then I want to purify the reaction mixture with the best possible method.
When developing reversed-phase flash chromatography methods it is important to understand the impact that a change in solvent ratio has on compound retention and, therefore, separation performance. Unlike normal-phase chromatography where you can optimize separations using TLC and a wide variety of solvents and solvent ratios, reversed-phase limits you to 3 to 4 solvents, including water, using either HPLC or small flash columns for method development. Those solvents include: